Small Intro Deal
Small Intro Deal

Small Intro Deal

Regular price


  • Save 30% with the #MYDENTITY Small Intro Deal - Perfect for smaller salons, or those wanting to try #MYDENTITY for the first time.
  • The small intro deal contains the full #MYDENTITY range, including permenant shades, demi-permenent shades, X-Press Toners, Direct Dyes, Dual Boosters, Developers and Lighteners.
  • Advanced VibraRiche technology enriches the vibrancy and intensity of colour - for hair colour with 2x the shine.
  • Break-through Mirustyle X-HP delivers x-treme heat protection up to 450 degrees to radically reduce the damaging effects of thermal styling. 
  • Lavender fragrance, a favourite scent of Guy Tang's.
  • An exclusive keratin and argan seed oil blend improves the overall integrity of the hair while providing maximum colour retention and vibrancy.

Key Inclusions

  • 64 x #MYDENTITY Permenant Shades
  • 58 x #MYDENTITY Demi Shades
  • 10 x #MYDENTITY X-Press Toners
  • 5 x #MYDENTITY Direct Dyes
  • 4 x MYDENTITY Dual Boosters
  • 5 x #MYDENTITY Developers
    (1 x 6v, 10v, 20v, 30v, 40v)
  • 2 x #MYDENTITY Lighteners

Click here to view the full deal