Large Intro Deal

Large Intro Deal

Regular price


  • Save 35 % with the #MYDENTITY Large Intro Deal.
  • The large intro deal contains the full #MYDENTITY range, including Permanent shades, Demi-Permanent shades, X-Press Toners, Direct Dyes, Dual Boosters, Developers and Lighteners.
  • Advanced VibraRiche technology enriches the vibrancy and intensity of colour - for hair colour with 2x the shine.
  • Break-through Mirustyle X-HP delivers x-treme heat protection up to 450 degrees to radically reduce the damaging effects of thermal styling. 
  • Lavender Fragrance, a favourite scent of Guy Tang's.
  • An exclusive keratin and argan seed oil blend improves the overall integrity of the hair while providing maximum colour retention and vibrancy.

Key Inclusions

  • 128 x #MYDENTITY Permanent Shades
  • 116 x #MYDENTITY Demi-Permanent  Shades
  • 20 x #MYDENTITY X-Press Toners
  • 10 x #MYDENTITY Direct Dyes
  • 8 x MYDENTITY Dual Boosters
  • 10 x #MYDENTITY Developers
    (2 x 6v, 10v, 20v, 30v, 40v)
  • 4 x #MYDENTITY Lighteners

Click here to view the full deal